When I was little my grandparents owned a garden centre and flower shop where both my mum and dad worked. In the backroom, there was this long angled desk sitting underneath shelve upon shelve of everything a florist might need. It was a glorious mess, nothing like those perfectly styled workspaces you’d find on a design blog, more like Pettson’s Garage, and I loved it! Bits and pieces of leftover ribbon, wooden sticks, cans of glitter, beads, wire, odd ornaments and best of all: a glue gun! I spend about half of my childhood here, waiting for my parents to get off work, gluing stuff together and drawing with permanent markers on lined pads.

It wasn’t until much later, about halfway through design school, that I discovered my skills could do more than satisfy my personal creative need, but actually be put to good use when attempting to better some of society’s numerous challenges.

Today, this is the duality of my work: a creative and artistic vein that flows through me insisting on gluing stuff together, topping it off with some pink glitter and a ribbon, and a desire to somehow do better, to change people’s life for the better, whether on a small or larger scale. This is why I became a designer and why I am interested in wicked problems. Some might say that the two point in opposite directions, but in my world they blend perfectly together.


In Pictures